Joel Karppanen, the incoming editor-in-chief of *Taide-lehti* (Art Magazine), asserts that contemporary art is widely available yet largely unrecognized by the Finnish public. He believes a significant portion of current artistic expression goes unnoticed despite its prevalence. Karppanen, known for revitalizing the publication, suggests a disconnect exists between the art world and general public awareness. His statement highlights a potential issue of accessibility or understanding regarding modern art forms within Finland. The observation implies a need for greater engagement or different approaches to presenting contemporary art to broader audiences. Karppanen’s comments signal a potential focus on bridging this gap during his tenure at the magazine.