Swire Coca-Cola HK will be the official beverage sponsor for the 2026 Sun Life Hong Kong International Dragon Boat Races, organized by the Hong Kong Tourism Board. The sponsorship aims to enhance the cultural event with a large-scale festive installation at the Avenue of Stars. Details regarding the installation’s design and specific activities were not immediately available. This partnership signifies a collaboration between a major beverage company and a key Hong Kong tourism event. The Dragon Boat Races are a significant cultural tradition and draw both local and international participants and spectators. The sponsorship is intended to add to the event’s appeal and contribute to a vibrant atmosphere. Further announcements regarding the festival and Coca-Cola’s involvement are expected.