Concerns are rising in the UK regarding the practices of Chinese automakers collaborating with social media influencers. YouTubers Joe Achilles and Peter Greaves have publicly questioned the transparency of these partnerships, alleging that several Chinese car manufacturers are paying influencers to secure favorable reviews of their new models. The issue came to light following reporting by the French publication Caradisiac. Achilles and Greaves discussed their concerns in a podcast, suggesting a blurring of lines between commercial collaboration and independent assessment. The allegations center on payments made to ensure positive commentary and ratings. This raises questions about the integrity of automotive reviews on social media platforms and potential consumer deception. The situation is prompting scrutiny of influencer marketing practices within the automotive industry.