New regulations taking effect July 1st will eliminate the VAT exemption for packages under 150 euros originating from countries outside the European Union. A flat fee of three euros per product category will now be applied to all such shipments. The changes specifically target inexpensive goods frequently purchased from Chinese online platforms. Experts believe this measure will level the playing field for European businesses and potentially reduce the volume of small parcel deliveries. It may also incentivize sellers to utilize warehouses within Europe to avoid the new tariffs. The aim is to create fairer competition within the EU market, though consumers will likely see an increase in the cost of certain imported goods.