Chile’s National Comptroller’s office in the Aysén region found that the Regional Secretariat of Social Development improperly used a caricature of then-Regional Secretary Marcia Raphael in numerous Instagram posts. The finding followed a confidential complaint, but the Secretariat defended the practice, stating the images were intended for informational and institutional purposes. The avatar was originally used during Raphael’s campaign. The Comptroller deemed the use of campaign material on official government social media accounts inappropriate. Marcia Raphael has since been promoted to Undersecretary of Women and Gender Equity. The case raises questions about the separation of political campaigning and government functions within Chile’s public administration. The Comptroller’s decision underscores the importance of maintaining impartiality in official communications.