Blue Stone Imex Co., Ltd. has been granted exclusive rights by the Cambodian Ministry of Commerce to import and distribute KT&G cigarette brands within the country. The recognized trademarks include popular brands such as ESSE, ESSE CHANGE, RAISON, PINE, and ZEST. This official recognition solidifies Blue Stone Imex’s position as the sole importer and distributor for these KT&G products in Cambodia. The decision allows KT&G to strengthen its presence in the Cambodian market through a dedicated partner. This move is expected to streamline distribution and ensure brand consistency for consumers. The company anticipates increased market share and brand recognition as a result of this agreement. Further details regarding the scope of the distribution network were not immediately available.