Former Bulgarian Defense Minister Todor Tagarev stated that Bulgaria has experienced reputational damage due to poor communication surrounding its aid to Ukraine. Tagarev criticized the way Bulgaria’s position on the matter was presented, suggesting it led to negative perceptions. He further indicated that rhetoric from the previous president contributed to the issue. The lack of clear messaging has reportedly harmed Bulgaria’s image internationally. Tagarev’s comments were made during an interview with bTV, a Bulgarian television network. He did not elaborate on the specific nature of the damage or the details of the problematic communication. The situation highlights the importance of strategic communication in foreign policy, particularly regarding sensitive geopolitical issues.