The exhibition "Marcas de lo cotidiano" showcases the transformation of 20th-century graphic advertising in Argentina. By presenting an unpublished archive of over 500 pieces, the display illustrates how commercial products were turned into cultural and family experiences. The collection highlights the historical relationship between art, advertising, and the daily lives of Argentine citizens. Visitors can explore the evolution of consumption patterns through these visual records. The archive serves as a testament to the intersection of commercial design and social history. Ultimately, the exhibition reveals the profound impact of graphic media on the nation's domestic identity.