An Etsy seller had his T-shirt listings featuring the slang term “bruh” removed from the online marketplace after a trademark complaint. The complaint was filed by the holder of a Canadian trademark for the word “bruh.” The seller alleges this is an instance of trademark squatting, where someone registers a common term to prevent others from using it. Legal experts express concern that the financial burden of fighting trademark disputes often discourages individuals and small businesses from challenging these claims. This case highlights the complexities of trademark law and its impact on creative expression and small-scale commerce. The situation raises questions about the validity of trademarking common slang and the fairness of the system for independent sellers on platforms like Etsy. The seller now faces the difficulty of navigating legal challenges or abandoning the design.