A social media campaign by Bosnian writer Damir Mašić prompted widespread donations during the national football team’s World Cup qualifying match against Qatar. Mašić urged supporters to contribute to the Pomozi.ba humanitarian organization instead of solely focusing on cheering. The initiative resulted in 26,000 Bosnian Marks (BAM) being collected for the charity. The funds will support Pomozi.ba’s ongoing aid efforts within Bosnia and Herzegovina. The campaign demonstrates a strong outpouring of public support and a connection between national pride and charitable giving. The successful fundraising effort highlights the power of social media in mobilizing humanitarian responses. The donations were collected throughout the duration of the match.