Taiwan’s online bookstore, Books.com.tw, is experiencing financial losses, prompting founder T.T. Chang to launch a new initiative. Chang is leveraging his existing platform, Readmoo, to introduce artificial intelligence into the reading experience. This move aims to revitalize the company and compete in the evolving digital book market. Readmoo will integrate AI features designed to enhance reader engagement and discovery. The strategy represents a significant shift for Books.com.tw, responding to recent financial setbacks. Chang believes AI is key to the future of reading and intends to position Readmoo as a leader in this space. This launch marks a new chapter in the ongoing competition within Taiwan’s online bookselling industry.