Flavio Bolsonaro, son of former Brazilian President Jair Bolsonaro, has officially begun his campaign for the presidency. His launch was notable for receiving endorsements from controversial international figures, including former Israeli Prime Minister Benjamin Netanyahu and Argentinian President Javier Milei. Despite this foreign support aimed at bolstering his image, Bolsonaro currently faces significant challenges in the polls. He trails behind current frontrunner and former president Luiz Inácio Lula da Silva. Analysts suggest the endorsements are attempts to energize his base and project an image of international relevance. However, it remains to be seen if these endorsements will translate into increased support amongst Brazilian voters. The election is expected to be highly competitive, highlighting a deep political divide within Brazil.