BMW’s head of sustainability, Thomas Becker, expressed doubts about the widespread adoption of electric vehicles across Europe. He believes a significant split is emerging between Northern and Southern European auto markets, with the North embracing electrification more rapidly. Becker suggests the South will lag behind due to unspecified reasons. This assessment was shared during a remote interview conducted amidst a record-breaking heatwave impacting Europe, including a 35°C temperature in BMW’s Munich offices. The heatwave provided a stark backdrop to discussing BMW’s sustainability goals and public relations strategies. Becker’s comments highlight potential challenges for EV implementation across the continent.