A 94-year-old Belgian food company has experienced a dramatic surge in value, reaching $15.5 billion, fueled by the worldwide popularity of its Biscoff biscuits. The caramelized cookies have become a viral sensation, driving substantial growth in global sales. This success has significantly boosted the company’s share price, marking a remarkable turnaround and a new era for the established food producer. The unexpected rise is attributed to the biscuit’s growing online presence and widespread adoption in recipes and as a standalone treat. Biscoff’s journey from a Belgian staple to a global phenomenon highlights the power of social media and consumer trends in the modern food industry. The company is poised for continued growth as it capitalizes on this newfound international recognition.