Following the recent World Cup, Cristóbal Karle argues that football's true worth lies beyond mere competitive results. He contends the sport historically served as a vital space for connection, identity and social unity, but this role has diminished with increasing commercialization. Specifically, Karle points to the decline of Chilean football as a contributing factor to this weakening of social bonds. His column proposes a return to football’s communal roots as a strategy to rebuild fractured social connections. Revitalizing this community aspect, he believes, can counteract everyday fragmentation and enrich collective life. Ultimately, Karle champions a vision of football as a means to a more meaningful and cohesive society.