The public utility company “Zelenilo Beograd” reported a loss of nearly 300 million dinars (approximately €2.5 million) in the first six months of this year, a previously unseen financial downturn. This significant financial deficit is being cited as a major contributor to the increasing dilapidation and neglected state of Belgrade. Officials suggest the financial struggles hinder the company’s ability to adequately maintain green spaces and public areas throughout the city. The loss impacts “Zelenilo Beograd’s” capacity for essential maintenance and development projects. Concerns are rising about the long-term consequences for the appearance and quality of life in Belgrade. Further investigation is needed to understand the root causes of the financial difficulties and implement sustainable solutions for “Zelenilo Beograd”. This situation highlights broader challenges in managing public services within Belgrade.