Latvia’s brown bear population is growing, leading authorities to request increased public vigilance and reporting of sightings. The Nature Conservation Agency (DAP) is encouraging citizens to document any bear encounters or evidence of bear activity. Reports should be submitted through the “Dabas dati” (Nature Data) observation portal with detailed information and, ideally, photographic evidence. Officials emphasize safety; individuals should not actively seek out bears to obtain photographs. The increased reporting will help monitor the bear population and manage potential human-wildlife conflict. This initiative aims to gather data on bear distribution and behavior across the country. The DAP believes public participation is crucial for effective conservation efforts.