Banca Transilvania has introduced a pioneering "banking shopping" campaign specifically designed for Romanians living abroad. Running from June 16 to June 30, the initiative operates under the slogan "Home is wherever you feel it can be." The bank aims to strengthen its identity as the "home bank" for the hundreds of thousands of overseas clients already using its services. This strategic move is intended to consolidate the institution's position within the diaspora community. By offering a shopping-style approach to banking services, BT seeks to increase engagement with its international customer base. The campaign represents a unique market approach tailored to the specific needs of Romanians residing outside the country.