Baltic residents are demonstrating a growing interest in personal financial management, though preferences vary across the region. Recent data reveals a continued strong preference for real estate investments in all three countries – Latvia, Lithuania, and Estonia – despite fluctuating market conditions. Savings accounts remain a popular, conservative choice, particularly among older demographics. Younger investors are increasingly exploring investment funds, although awareness and understanding of these options still need improvement. Concerns about economic uncertainty and inflation are driving a cautious approach, with many prioritizing capital preservation. The survey indicates a gradual but noticeable shift away from keeping funds solely in current accounts, signaling a budding financial literacy among Baltic populations. Overall, the data provides valuable insight into the evolving investment landscape of the Baltic states.