Author Nathalie Azoulai explores the increasing normalization of cosmetic surgery in her new work, *Le Nouveau Visage*. She analyzes its pervasiveness, from its presence in cinema to its visibility on social media platforms. Azoulai’s work questions the underlying obsession with youthfulness, particularly among women. Her analysis suggests that cosmetic procedures allow mothers to remain competitive in terms of attractiveness and maintain a sense of power compared to their daughters. The book delves into how this phenomenon shifts generational dynamics and perceptions of beauty. Ultimately, *Le Nouveau Visage* prompts a critical examination of societal pressures surrounding aging and appearance.