José Miguel Bejos, president of Grupo PRODI, has signaled the start of a new era for the Atlas football club. Bejos stated the “rojinegra” fanbase are the true owners of the club, emphasizing a fan-centric approach. He aims to build a historically significant team, describing a commitment to sustained success. The plan is not a short-term fix, but rather a long-term investment spanning decades. Bejos’s vision involves constructing a team capable of achieving lasting prestige for Atlas. This approach seeks to solidify the club’s position within Mexican football and deeply connect it with its passionate supporters.