Pakistani singer Atif Aslam has voiced his disapproval of the current direction of Indian Coke Studio, stating it has lost its original "magic." He believes the platform now prioritizes commercial success over artistic merit and genuine musical exploration. Aslam contrasted this with the Pakistani Coke Studio, which he feels maintains a stronger focus on the music itself. He expressed concern that the Indian version feels overly calculated and driven by market trends. The artist didn’t name specific songs or artists, but broadly critiqued the overall approach. Aslam’s comments sparked debate among fans of both versions of the popular music franchise, with many agreeing with his assessment of a shift toward commercialization. The singer emphasized the importance of prioritizing artistic expression in music production.