John Ternus has succeeded Tim Cook as Apple’s CEO, marking the end of Cook’s 15-year tenure and the beginning of a new era for the tech giant. Ternus, a long-time hardware engineer, inherits a company dominant in smartphones but lagging in artificial intelligence. A key challenge will be navigating geopolitical pressures, particularly concerning Apple’s reliance on China. He will be quickly tested, with Apple’s annual iPhone event – expected to unveil its first foldable phone – scheduled for September 9th. Analysts believe Ternus will prioritize hardware innovation, building on Apple’s existing strengths, rather than drastically altering the established supply chain. The focus will be on integrating AI through compelling hardware experiences, acknowledging that consumers primarily adopt technology through physical products.