Spanish expert David Alayón predicts a significant transformation in the sales landscape due to artificial intelligence. He argues that AI will fundamentally alter how companies approach selling, moving beyond traditional methods. Alayón emphasizes that the success of businesses in this new era will hinge on their ability to cultivate trust with customers. As AI takes on a greater role, transparency and reliability will become crucial differentiators. Companies must prioritize building strong relationships founded on honesty and delivering promised value. Ultimately, Alayón believes AI won't replace salespeople entirely but will augment their abilities, demanding a shift in skillset towards relationship building and ethical AI implementation. This focus on trust is essential for navigating the changes and securing future growth.