Vivatech, Europe’s leading startup and innovation event, is heavily focused on the impact of artificial intelligence. Amazon Web Services’ Vice President and Chief Marketing Officer, Julia White, discussed the company’s new AI shopping assistant and its potential applications. The conversation also addressed the evolving job market, specifically which roles AI is likely to augment or replace. White further explored the challenges of increasing female representation in Silicon Valley leadership. The discussion centered on how businesses can adapt and rebuild their models to integrate AI effectively. Vivatech aims to provide insights into the future of technology and its influence on both commerce and everyday life. The event highlights the ongoing debate surrounding AI’s capabilities and societal implications.