A groundbreaking artificial intelligence model, BoGuan, has been launched in Xi'an, China, marking the world’s first commercial multimodal large language model specifically designed for cultural tourism. The AI generates revenue by facilitating the creation of digital intellectual property related to tourism. BoGuan is designed to enhance visitor experiences and support the cultural tourism sector. Its broad application signals a new era of AI integration within the tourism industry. The model’s capabilities include understanding and generating content based on various data types, such as text and images, to create immersive and informative experiences. This development positions Xi'an as a leader in leveraging AI for cultural preservation and tourism promotion. Further details regarding BoGuan’s specific applications and impact are expected to emerge as its implementation expands.