The rapid advancement of Artificial Intelligence is outpacing many users’ ability to implement the technology effectively. Even major automotive brands are struggling to utilize AI successfully in their marketing efforts. This has led to instances of advertisements going drastically wrong, resulting in significant failures for these companies. These missteps underscore the need for expertise in AI application, even for large corporations. Experts describe these errors as “very painful,” highlighting the reputational and financial risks associated with poorly executed AI campaigns. The situation reveals a growing gap between the promise of AI and its practical implementation, particularly within the automotive sector.