Agrobank is increasing its involvement in the Bandar Tasik Permaisuri Farmers’ Market to better understand and support local small business needs. This initiative aligns with a government call for financial institutions to actively engage with and provide capital support to small traders. The move aims to facilitate access to funding for farmers and entrepreneurs operating within the market. By directly participating in the market, Agrobank hopes to gain firsthand insight into the challenges faced by these businesses. This increased engagement is intended to foster stronger relationships and tailor financial products to better suit their requirements. The program underscores Agrobank’s commitment to supporting the agricultural sector and local economic growth. Ultimately, the goal is to empower small-scale producers and strengthen the local food supply chain.