Lawyer and Iadela president Favier Dubois presented his book, *The New Longevity*, at CUDES in a discussion with journalist Claudia Peiró. The conversation centered on shifting perceptions of aging and the rights of older adults. Dubois highlighted the potential for “silverization” within businesses, referring to the integration of older workers and their experience. He emphasized the value of “senior talent” and its contribution to the workforce. Dubois argued that older generations possess a unique moral leadership and are currently instrumental in shaping positive global change. The event explored various facets of an aging population and its increasing influence.