As the 2026 FIFA World Cup in North and Central America approaches its opening day, the Busan Digital Exchange has estimated the value of the FIFA World Cup trophy at approximately 900 million won (roughly $680,000 USD). The exchange based its valuation on the trophy’s historical significance, the prestige of the tournament, and associated marketing value. This assessment comes as anticipation builds for the quadrennial international men’s football championship. The trophy itself is made of 18-karat gold and depicts two human figures holding up the Earth. It has been awarded to the winning team since 1974. The Busan Digital Exchange’s estimate highlights the immense cultural and economic importance surrounding the World Cup.