Lexus has officially unveiled the eighth generation of its best-selling sedan, the ES, including an all-electric version marking the luxury Japanese automaker’s first step towards electrification in Việt Nam. The new ES model represents a significant move for Lexus as it embraces electric vehicle technology. The initial offering includes a fully electric variant, signaling a commitment to sustainable mobility in the Vietnamese market. Pricing for the 2026 Lexus ES starts at 2.34 billion Vietnamese đồng, which is approximately $102,000 USD. This launch in Việt Nam demonstrates Lexus’s dedication to providing innovative vehicles to consumers. The new generation ES aims to maintain the model’s reputation for comfort, reliability, and refined luxury while incorporating cutting-edge electric power.